Understand Digital Marketing Team Structure

A digital marketing team consists of several digital channel specialists, led by a VP/Head of Digital or Digital Marketing Director. Digital specialists may include SEO Specialists, Social Media Managers, and Performance Marketing Specialists.

1 - SEO Managers

SEO Managers consider all aspects of a search and provide the strategies required to find visitors who will need a particular service. SEO assists in converting a visitor to a customer. With billions of web pages available, the SEO Manager helps target the right content to attract the right people to a website.

The job of a Search Engine Optimization specialist with SEO skills is to analyze and review websites and optimize in a way that they will be picked up by the search engines. The SEO specialist aims to ensure increased traffic to a website by developing content with appropriate keywords and phrases

SEO Executive

The role of a Search Engine Optimisation (SEO) Executive has changed dramatically since the early days of the Internet. In simple terms, your role is to improve the websites of your clients to increase the number of visitors it receives (traffic)

SEO Analyst

Conducts research, data collection, and analysis to assess the visibility of the assigned website, blogs, social media accounts, and e-commerce pages. Analyzes SEO traffic metrics such as search engine referrals and keyword rankings.

SEO Strategist

The SEO Strategist's role is to create and execute on SEO strategies that align with the client's KPIs. He/She is responsible for meeting timelines and delivering high quality work. An SEO Strategist leads the strategy by evaluating the work we've completed to determine its effectiveness.

SEO Specialist

As an SEO specialist you'll identify strategies, techniques and tactics to increase the number of visitors to a website and obtain a high-ranking placement in the results page of search engines. By generating more leads for the business you'll open up new opportunities for driving growth and profit.

2 - SMM Manager

A Social Media Manager is responsible for overseeing a company's interactions with the public by implementing social media platforms' content strategies. Their duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online.

Social Media Analyst

Social media analysts assess the success of social media campaigns by studying the metrics of each post as well as the campaign as a whole. Social media analysts are also responsible for suggesting changes to campaigns based on how followers have responded.

Social Media Specialist

A Social Media Specialist is responsible for creating and administering content on all social media platforms, such as Facebook, Instagram, and Twitter, to build an audience and ensure customer engagement. The Specialist may also monitor site metrics, respond to reader comments, and oversee creative design.

Social Marketing Strategist

Social Media Strategist are Social Media experts responsible for planning, developing and implementing company's overall social media strategy in order to support and improve online presence and the overall digital marketing efforts.